Cristiano Ronaldo was accused of dishonesty and signs of commercial fraud in an advertisement for a mineral water brand.
In El Pais newspaper, Professor Juan Revenga of the University of San Jorge (Spain) had an article of more than 10,000 words with the title “Las mentiras detrás del agua mineral de Cristiano Ronaldo” (rough translation: Lies behind the brand). Ronaldo’s mineral water).
Professor Juan Revenga has expertise in nutrition and biology, and is also a member of the Spanish organization of nutrition (FEDN).
In the article, the Spanish professor bluntly pointed out the “commercial antics” that Ronaldo made with the mineral water brand URSU9. In particular, the owner of this brand is Aguas Mineras de Avila Company, which was also acquired by this 38-year-old striker not long ago.
Ronaldo advertises nonsense
The first is that Ronaldo wrote an ad about this water on Twitter with the content: “We are making one of my life’s dreams come true: investing and providing you with the essence of life and health. What has played an important role in making me who I am today. It’s URSU, alkaline water and antioxidants.”
Professor Juan Revenga uses scientific arguments and evidence from documents from the European Food Safety Authority (EFSA) as well as from the University of San Jorge to show that: Ronaldo and his team exaggerated on the effect of URSU9.
Even he is skeptical that Ronaldo’s own nutritionist, Aitor Sánchez, has been “economically impacted” when conducting a scientific research project on the benefits of alkaline water. Then use that same theme to speak at the launch of the URSU brand.
“Ronaldo takes the form of a professional football player to talk about how alkalinity in the water can be anti-oxidant and help him get the body that he is today. In fact, the pH is limited. in that water is 9 but in reality when measured only 8.62 “, Mr. Juan concluded.
Ronaldo’s company shows signs of commercial fraud
URSU’s advertising campaign features a dominant image of water drawn from a spring in El Oso, the town of Avila, Spain. This is also where the company Aguas Mineras de Avila is located.
Professor Juan Revenga wrote: You can check for yourself when you search “El Oso, Ávila” on electronic maps to see if there are any waterfalls or streams there. Apparently the picture in the ad is in Arganil, Benfeita, Portugal , and the name of that waterfall is Cascata da Fraga da Pena.
“Ursu in Latin means bear. With this inspiration, they made up a story about the bears who often visit the stream to drink water to explain the name of the town with 400 years of history. While in the documents about Place name authenticated by El Oso City Council , derived from ‘lutosus’ – meaning ‘muddy’,” wrote Juan.
Currently, Cristiano Ronaldo’s side has not had any reaction and this player still posts articles with the name of the mineral water brand on social networking accounts .
Meanwhile, mineral water product URSU9 is still “expensive” on e-commerce exchanges.